KORENG
Social ContributionIn order to enlarge and improve its social contribution activities using the qualities of its corporate culture,
Shinsegae Food has formed a partnership with Seoul City, as well as local organizations and groups and affiliates
of Shinsegae and the E-Mart Group. The company has been actively taking part in various social contribution
programs, targeting vulnerable social groups and neglected neighbors such as elderly
persons with no one to rely on, underfed children, and disabled persons with no income.
Shinsegae Food has been carrying out a tasty and happy campaign, visiting vulnerable social groups and disaster-struck regions throughout the country. This campaign is part of our social contribution program to provide a free meal service to the elderly and to underfed children in regions of low income families in the country, or to disaster-struck regions, together with local organizations and groups. To this end, for the first time in Korea, Shinsegae Food has been operating specially customized food trucks since 2012. The trucks are installed with a refrigerator/freezer, a rotating caldron, a rice cooker, waterworks, and a generator to enable cooking for up to 300 people at once.